TNR News Network
Shimla:
An unusual sweet innovation from the apple orchards of Himachal Pradesh is quietly gaining popularity: an “apple barfi” with a year-long shelf life, made entirely from organic produce. Originating from Rohru’s Chauhara block in Shimla district, this sweet treat is not only satisfying taste buds but also generating a steady source of income for a local women’s self-help group.
Crafted by the women of the Devta Jabal Narayan Self-Help Group, the barfi is prepared using a meticulous, multi-step process that preserves both the flavour and freshness of the apples. Currently, the group is earning around Rs 35,000 per month from its sales, an encouraging number for a grassroots enterprise.
From orchard to sweet box: How it’s made
The process starts with collecting fresh organic apples from orchards. The apples are thoroughly washed three-four times to remove impurities. Then, the fruit is pulped and slowly cooked until it thickens, releasing a deep and rich brown hue.
Dry fruits are added mid-process and the mixture is further simmered. Once it reaches the desired consistency, it is spread out on trays and left to set for three-four days. After that, it’s cut into bite-sized pieces and packed. A 250g box is priced at Rs 325 and has already become a hit at exhibitions in Shimla.
Barfi in high demand in Kullu region
The demand for this unique barfi is steadily increasing, especially in Kullu, where they regularly supply orders worth Rs 25,000 every month. The product is also available for online delivery, expanding its reach beyond the hills.
The group, supported by the National Rural Livelihood Mission (NRLM), also produces other fruit-based items like apple jam, chutney, dried apples, pickles (from radish, pear, lingad) and buransh (rhododendron) juice.
An official said such success stories are motivating the expansion of similar initiatives in the tribal Dodra-Kwar region where new livelihood opportunities are being created through self-help groups.
Despite its growing popularity, making apple barfi is no easy task. The labour-intensive process justifies the pricing, says the group, which prioritises quality and hygiene.
Shimla Deputy Commissioner Anupam Kashyap praised the efforts of self-help groups in the district, noting that their products were now attracting attention not just locally, but from across the country. He said the administration was committed to providing training, stalls and infrastructure to promote such rural enterprises.