Munish Sood
MANDI
Mumbai-based footwear brand CHUPPS steps up in a moment of crisis, delivering essential aid to the flood-affected region of Saraj in Himachal Pradesh.
Humanitarian Aid in the Wake of Natural Disaster
The recent floods in Himachal Pradesh’s Saraj region have wreaked havoc, leaving hundreds of residents displaced and struggling without basic necessities. In this hour of need, individuals and organizations from across the country have come forward to offer support. Among the notable contributors is CHUPPS, a socially conscious footwear company headquartered in Mumbai.
Upon learning about the devastation, CHUPPS Founder Yash Mukhi and CEO Khairav Duggal promptly mobilized resources to provide aid. The company prepared and dispatched 1,027 pairs of slippers for those affected. The donation was formally handed over to the Deputy Commissioner of Mandi by CHUPPS team representative Ritik Sethi, marking a meaningful gesture of solidarity.
A Brand Rooted in Responsibility
CHUPPS is more than just a footwear brand—it is a company deeply committed to environmental sustainability and social responsibility. Specializing in eco-friendly, biodegradable slippers, CHUPPS operates under the philosophy of “Comfort with Climate Care.” This reflects in their products, which are designed to minimize environmental impact while maximizing user comfort.
Beyond business, the company actively embraces its Corporate Social Responsibility (CSR) obligations. The relief effort in Saraj was not an isolated act of charity but a testament to CHUPPS’ broader mission—to blend commerce with compassion and community welfare.
A Promise of Continued Support
Speaking on the initiative, Founder Yash Mukhi stated:
“We don’t just run a business; we see ourselves as part of a larger society to which we owe a debt. Wherever and whenever there is a need, CHUPPS will stand with the people. That’s our promise.”
The company has also affirmed its commitment to respond promptly to future natural disasters or humanitarian emergencies, reinforcing its role not only as a responsible brand but also as a reliable ally in times of crisis.
