DHARAMSHALA: The April 22 terror strike in Jammu & Kashmir’s Pahalgam is not only impacting tourism in the Valley but has also triggered a slump in visitor numbers across Himachal Pradesh.
With tensions between India and Pakistan intensifying, tourists, particularly from distant states like Maharashtra and Gujarat, are becoming increasingly hesitant to head north.
Ashwani Kumar Bambah, president of the Hotel and Restaurant Association of Dharamshala, revealed that only about half the hotel rooms in the region were currently booked.
“There’s absolutely no threat in Himachal. I want to assure all tourists — domestic and international — that our state remains completely safe. Nothing like the Pahalgam incident has ever occurred here,” he said, appealing for calm and clarity.
Fear fallout: Cancellations, low bookings worry tourism sector
The Himachal Pradesh tourism industry insiders report a concerning rise in last-minute cancellations and dwindling inquiries.
Despite being geographically and politically distinct from Jammu & Kashmir, Himachal Pradesh seems to be caught in the aftershock of recent violence.
Gaurav Kanwar, a Shimla-based travel operator, noted that while the attack occurred in Kashmir, the uncertainty was affecting popular destinations like Shimla, Manali and Dharamshala.
“People are equating the entire northern region with conflict. That perception is hurting us,” he explained.
A hotel owner in Shimla echoed the concern. While condemning the Pahalgam incident, he stressed that Himachal had maintained a consistent record of peace and safety.
“We have hosted tourists from across the world for decades. It’s disheartening to see fear overshadow facts,” he said.
Stakeholders seek government backing as peak season nears
With the critical summer tourism season approaching, hoteliers and tour operators are urging both the central and state governments to roll out targeted campaigns, tax incentives and relief measures to counter the negative sentiment.
Despite the decline, those currently visiting Himachal have offered positive reviews, praising its cool climate, welcoming locals and safe environment.
The tourism sector is banking on rising temperatures in the plains to bring a fresh wave of visitors in May and June.
Sunil Chadha
